Have you ever encountered a packaging design in a grocery store that not only boasts high durability but also captivates with its beautiful, striking appearance, grabbing your attention within just a few seconds?

For brands operating in highly competitive markets with products exceeding the typical strength capacity of cardboard boxes, a successful strategy is the choice of high-quality printed laminated cartons. These cartons, with their distinctive and glossy appearance, serve as a powerful marketing and advertising tool for brands aiming to stand out at the crucial initial point of contact with shoppers.

In this article, we aim to briefly highlight the reasons behind the growing popularity and rising trend of using efficient laminated carton structures, specifically the ready-to-shelf box.

The Growing Trend of the Global Laminated boxes Market Until 2031

The global laminated box market is projected to grow at an annual rate of 5.4% until 2031. The high efficiency and visual appeal of these boxes are cited as key factors in their popularity according to reports on global market trends. Among various markets and products, the food and beverage industry holds the largest share of laminated box consumption worldwide, and this trend is expected to continue until 2031, with Asia predicted to maintain the highest growth rate.

In Iran, the growing food industry market has led to a significant rise in the use of laminated boxes in recent years. Food producers across different categories have sought to leverage the numerous benefits of laminated boxes, including cost savings. The increasing demand for laminated box printing has driven food packaging manufacturers to enhance quality and adopt advanced technologies such as litho-laminate.
Current evidence from Iran’s food industry market highlights that confectionery, chocolate, cake, and biscuit markets are among the top sectors focusing on laminated boxes. They are seeking suppliers capable of improving the functionality of their packaging solutions.

5 Reasons for the Popularity of Laminated Boxes in the Food and Beverage Industry:

1. High-Quality Offset Color Printing with Stunning Print Effects for Branding
2. Exceptional Functionality in Both Retail and Wholesale
3. Greater Strength Compared to Cardboard Boxes
4. Ease of Product Placement in Stores with Unique Structures like Shelf-Ready Boxes
5. Cost-Effectiveness and Cost Management

Shelf-Ready Packaging: A Popular Laminated Box Structure in Food Packaging

In the fast-paced and competitive world of the food industry, efficiency, sustainability, and consumer convenience are of utmost importance. One packaging innovation that effectively addresses these needs is shelf-ready packaging or “Shelf Ready Boxes.” Among various laminated box structures, shelf-ready boxes have gained significant attention in the food retail and wholesale sectors due to their high functionality.

The market value of shelf-ready packaging was estimated at $75.8 billion in 2023, and with an expected annual growth rate of 4.2%, it is projected to reach $111 billion by the end of 2032.

What is Shelf-Ready Packaging?
Shelf-ready packaging, also known as Retail Ready Packaging (RRP), is a type of secondary packaging designed to allow products to be placed directly on store shelves without needing to be unpacked. Typically, a shelf-ready box opens quickly and transforms into a display tool, making it ideal for retail environments.
One of the primary advantages of shelf-ready packaging in the food industry is its convenience. Retailers can save time and costs by placing shelf-ready packaging (SRP) directly on shelves, eliminating the need to unpack and rearrange products. This process not only optimizes stocking but also reduces the risk of product damage during handling.

Reasons for the Popularity of Shelf-Ready Packaging in the Food Industry

1. Your Competitors Can Easily Outpace You Due to the High Display Power of Shelf-Ready Packaging for Their Products

Studies show that 37% of customers who cannot find their preferred product or brand in-store will easily switch to a similar product from another brand. This is just one of the reasons that shelf-ready packaging (SRP) has become a global trend and a popular choice among leading food brands. Having creative and functional packaging that increases visibility for smaller food products like cakes, cookies, biscuits, and more gives your products a competitive advantage in hypermarkets and large retail stores.

From a consumer perspective, SRP offers convenience and ease of use. Products in shelf-ready packaging are often more visible and accessible on store shelves, helping shoppers locate and purchase their desired items. Additionally, shelf-ready boxes can improve product visibility and brand recognition, as distinctive packaging designs attract customer attention and stimulate their desire to buy

2. Optimizing Packaging Costs is a Major Challenge for Food Product Retailers

Shelf-Ready Packaging Enhances Supply Chain Efficiency for Brand Owners and Reduces Product Costs

Shelf-ready boxes provide an excellent solution for eliminating secondary packaging. Using master cartons as secondary packaging for transporting products from the factory to retail centers increases packaging costs. Shelf-ready boxes, by eliminating the need for secondary packaging, not only lower your costs but also streamline inventory management and improve agility. This efficiency reduces handling times and simplifies the supply chain, making shelf-ready packaging a valuable choice for brands aiming to optimize costs and logistics.

3. Demonstrate to Eco-Conscious Consumers that Your Packaging is the Sustainable Choice

One of the Key Advantages of Shelf-Ready Packaging is its Sustainability. Many cardboard packaging solutions, such as shelf-ready boxes, are designed to be recyclable or made from eco-friendly materials. By helping to generate less waste and reduce environmental impacts, shelf-ready boxes have gained popularity for their sustainable qualities. Using shelf-ready packaging allows food manufacturers to demonstrate their commitment to sustainability and attract environmentally-conscious consumers who value green practices.

The Future of Shelf-Ready Packaging

As the shelf-ready trend continues, we can expect to see more food products on store shelves in this type of packaging. The ongoing development of materials and design techniques is likely to enhance the functionality and sustainability of shelf-ready boxes, making them an integral part of the food industry. Additionally, with the rise of e-commerce and retail, shelf-ready packaging is well-positioned to adapt and evolve. Packaging solutions that suit both physical stores and online retail centers can provide a unified approach, meeting the diverse needs of modern retail seamlessly.

Conclusion

Shelf-ready packaging has undoubtedly transformed the food industry by offering a convenient, sustainable, and cost-effective solution for retailers and consumers alike. Its ability to streamline operations, increase product visibility, and support sustainability initiatives makes it a crucial element in the future of food packaging. As innovation continues in this field, shelf-ready packaging will play an essential role in creating a more efficient marketplace for consumers.
We invite you to explore the advantages of TERAM Group in producing cardboard and laminated shelf-ready packaging by visiting our Packaging Efficiency Solutions page. Alternatively, you can request a consultation with our specialists for advice on printing and packaging by completing our consultation request form.