Effects of Printing and Packaging

Effects of Printing and Packaging

Enhancing the beauty, elegance, and visibility of your product packaging through the use of various coatings and printing effects is our specialty and art at TERAM.

Welcome to the world of unique and special printing effects

Today, packaging is no longer merely considered a solution for protecting products; rather, leading brands view packaging as a tool for boosting sales and a part of the marketing mix. By differentiating in visibility, packaging can help ensure a product’s memorability in customers’ minds and elevate the brand’s position in today’s competitive markets. At TERAM Group, we recognize the importance of visual appeal in packaging and its key role in a product’s success in the market. To meet your needs, we have gathered an exceptional variety of commonly used coatings such as oil-based varnishes, water-based coatings, UV coatings, and film lamination, along with a unique collection of printing and packaging effects. Everything that enhances the beauty of packaging in the printing and packaging industry can be implemented on your product packaging with unparalleled quality at TERAM.

Enhance your product packaging by leveraging innovative printing techniques and effects to create distinct differentiation in the market

Elegance and attention to detail in the design and production of packaging are our specialty and commitment

With a unique differentiation idea, we have embarked on the path of packaging and have always been at the forefront of introducing and implementing the world’s best and most popular printing effects in Iran. Our printing and packaging effects can give your product packaging stunning beauty and increase the chances of your product being chosen among similar products in stores by simultaneously appealing to multiple senses of the end consumers.

Drip-off (Hybrid): The Touch of Art

The drip-off effect, by engaging the senses of touch and sight, can give an attractive appearance to your product boxes. Perhaps comparing boxes with a drip-off effect to an orange peel, which has a surface with fine bumps while being soft and beautiful, can better describe the sensation that buyers experience when they touch it. At TERAM, this beautiful effect can be executed with various granulations (fine, medium, and coarse). This special printing effect is popular in packaging due to its ability to showcase the authenticity of the product. The use of this printing effect is growing in food packaging, pharmaceutical supplements, and cosmetics. To learn more about the differences between the various granulations of the drip-off effect and to choose the right one, please contact us.

Hot Foil (Foil Stamping): Luxury and Excellence

One of the popular printing and packaging effects for brands seeking to convey a sense of luxury and preciousness to their customers is hot foil stamping. Hot foil, or foil stamping, is a printing effect that TERAM has been able to offer to its clients using its modern machinery, achieving speeds higher than what was previously possible in the offset printing industry. At TERAM, hot foil stamping can be executed with various types of colored, matte, glossy, acrylic, holographic foils, etc., in both flat and raised formats on different cardboard boxes and laminated cartons. The implementation of hot foil stamping in simple, delicate, microtexture, multilayered, and three-dimensional formats is another of TERAM’s capabilities in creating diversity and differentiation in applying this special effect to its customers’ packaging. This technique is highly suitable for packaging chocolate, premium gift biscuits, pharmaceutical supplements, luxury tissues, and any other exceptional and distinctive packaging.

Cold Foil: Metallic Effect Without Limitations in Color Variety

Creating a metallic appearance and unparalleled elegance on your boxes using the cold foil technique is possible at TERAM. Cold foil is one of the newest printing and packaging techniques that has reduced delivery time due to its inline nature and very high precision and delicacy. Cold foil provides a superior coating on packaging that features fine lines and patterns compared to hot foil. Furthermore, cold foil can be created in a wide range of striking colors to produce eye-catching metallic patterns that have a more lasting effect than hot foil. Cold foil is one of the most popular printing and packaging effects used on the boxes of top brands worldwide. This technique is highly applicable for distinctive packaging in the food, cosmetics, and personal care industries, as well as for pharmaceutical supplements and toothpaste.

Metal Effect (Printing on Metallized Substrate): Shine and Authenticity

The characteristic of “attention-grabbing” is one of the features that successful packaging possesses on store shelves. Metallized boxes are appealing enough to enhance the splendor of the product, and the allure of their shine significantly boosts their beauty. These boxes, with a luster akin to metals, can reflect your brand’s identity, which can be implemented using metallic coatings at TERAM. The metal effect, due to its glossy quality and appearance on laminated and cardboard boxes, can serve as a differentiation strategy in various packaging. TERAM’s printing services currently include a high level of design flexibility using stunning colors and printing on a metallized substrate, which can be flawlessly applied to customers’ boxes. The use of this technique is common for packaging cosmetics, toothpaste, distinctive food packaging, and electronic products.

Comparison of Effects with Metallic Appearance
Features Hot Foil Cold Foil Printing on a Metallized Substrate
brilliance very much a lot a lot
Color variety average very much very much
elegance a lot very much very much
Production technology Offline inline inline
required stereotype plate (zinc) plate (zinc)
Applications chocolates, pharmaceutical supplements, luxury tissues food products, cosmetics, and distinctive packaging for toothpaste Distinctive cosmetics, electronics, toothpaste and food

Soft touch (velvel effect): A unique combination of softness and sophistication that elevates the tactile experience of the packaging

Have you ever touched boxes that evoke a velvety sensation? The process of selecting a product is multisensory; today, brands across various sectors—from clothing to electronics, and from plastic to metal—are utilizing tactile technology to enhance the final buyer’s experience. The soft touch coating is a printing and packaging effect that can be implemented at TERAM on various surfaces, both as a seamless coating and as a localized effect. This type of coating preserves the color quality of artistic designs while providing a soft surface. Moreover, using this coating instead of lamination is a popular choice among manufacturers who adopt a green approach to packaging and are aware of the need to protect the environment. The use of soft touch coating instead of lamination not only offers sustainability benefits but also increases the productivity of customers’ production lines and helps prevent issues arising from weak adhesion often seen in laminated boxes. You can make your hard boxes, cardboard boxes, and laminated cartons memorable in the minds of your product consumers using this unique technique at TERAM.

Matte and Glossy UV: A Magical Contrast

Upgrading the appearance of lines and design patterns through the application of matte and glossy UV effects transforms your boxes into a powerful asset for your brand. Additionally, with TERAM’s advanced inline machinery, we ensure exceptional speed and quality in executing this printing and packaging effect. The combination of gloss, embossed details, and matte printing serves to uniquely differentiate your brand and communicate your messages on your product packaging. Customers will not only see your printed box but also feel its texture. By engaging multiple senses, you can create a memorable experience that solidifies your brand in the minds of consumers.

Iriodin Effect: An Innovation at TERAM

The Iriodin effect enables the conveyance of a sense of luxury in packaging for manufacturers who consider packaging an integral part of the product and seek to make their product stand out in stores. Iriodin is an innovative effect at TERAM that uses metallic powders to impart shine and superiority to the box. At TERAM, we have successfully applied this mesmerizing effect both locally and as a seamless finish on our clients’ boxes. By offering cardboard boxes adorned with the Iriodin effect, you can provide your customers with a product that exceeds their expectations.

At TERAM, we are equipped to implement a wide range of printing and packaging effects and coatings that are recognized globally.

A Collection of Distinctive and Unique Printing Effects

The effects available for upgrading your packaging are remarkably diverse. The options listed are just a limited selection of the effects we have consolidated under one roof to better serve our clients. This includes various types of UV effects (textured, fluorescent, raised, heat-sensitive, scented, etc.), cold foil, and all the innovations currently offered in the global printing and packaging industry, all of which can be implemented at TERAM. To explore the full range of printing and packaging effects available at TERAM, please refer to the TERAM General Catalog.

Why Choose TERAM for Upgrading Your Box Effects?

Implementing various printing and packaging effects necessitates not only aesthetic consideration and advanced equipment but also technical expertise and experience to ensure the quality that customers expect. At TERAM, our state-of-the-art machinery facilitates the inline application of printing effects, enhancing production speed and accuracy, ultimately leading to reduced product costs and improved quality. Additionally, the TERAM Design Studio team, equipped with years of experience and current knowledge in printing techniques for various cardboard and laminated packaging for leading brands in Iran, is prepared to provide specialized recommendations for selecting the appropriate effects to upgrade the aesthetics of your cardboard boxes. Beyond effect proposals, the TERAM Studio also offers solutions to enhance the efficiency of diverse cardboard and laminated packaging, successfully earning the trust of top brands across various industries by delivering unique and high-quality packaging.

In addition to advanced machinery, the knowledge and experience of TERAM's experts also play a significant role in implementing printing and packaging effects.
TERAM's experts and consultants are here to assist you with printing and packaging services.

We are here to answer your questions

At TERAM, our specialists are prepared to engage in discussions and deliver optimized solutions to upgrade your packaging.