Gift box Piarom
Techniques: creating a new trend in packaging dates
- A new look at packaging dates
- Relying on promotion of branding
- Using the gift box Structure
“Over the years, we have been well-versed in the art of the packaging industry when we achieve the optimum result when we utilize our energy and passion together with the fundamental concepts of packaging principles and in promoting customer branding. This will be fully productive when the customer, as a key decision maker, has the same vision for the future.
Dates are one of the special and valuable products of Iran that in most cases faced the poverty of packaging and most importantly the poverty of branding. The respected Parsan Day Co. had its efforts as one of the most renowned dates industry in the country with a very professional and enthusiastic approach to the promotion of the Iranian date brand; a passion that sometimes surprises us and increased our responsibility.
During this mutual collaboration, there were serious changes in the packaging of dates on several levels. Initially, consumer and economic packaging with uniform designs became moving billboards that rationalized the use of graphics and techniques to remind the customer brand together. Next, innovative packages were presented to different target market audiences and each had a separate industrial design.
The most important of these was the use of a hard box gift wrap for luxury dates. In addition to its finesse, the hard box comes with a variety of techniques to help differentiate it with compelling graphics.
This was the first step in the promotion of a national product that packaging virtually transformed it from a weakness to a product’s strengths.”